Oasis Public Service

TITLE

OASIS Public Service Campaign

ROLE

Research | Survey | Strategy

Graphic Design

Animation

YEAR

2021

Every year, a select handful of Ad2 Tampa Bay members come together, to create a pro bono advertising + marketing campaign for a local nonprofit. Over the course of nearly a year, the group works together to:

• Select a nonprofit

• Conduct market research

• Create a campaign strategy

• Execute + Rollout Campaign/ Branding

The project officially ends once the totality of the project is presented for the National Ad 2 Public Service Advertising Competition. Learn more here→

OASIS (Outreach Assisting Students in Schools) provides clothing and other fundamental necessities, such as hygiene items and shoes, to at-risk and low-income students in Hillsborough County to ensure their personal and academic success.

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Target Audience

School Social Workers (SSWs) and Teachers

• Majority Female

• Approx. 42 years old

• Majority felt that they were overworked, lacked enough time and resources

• Used facebook frequently

Lack of brand awareness among target audience

Communication Barriers

Limited public-facing marketing

Contact

email@domain.com
— Twitter
— Instagram
— Facebook

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Campaign Messaging

It was important to communicate to our client's target audience ( teachers + SSWs ) that OASIS's services could be the beginning of an entirely new path for financially struggling students.

Tagline: "Essentials to Exceptional"

Main Supporting Headline: "From New Looks, To New Beginnings"